Visnic Homes

Visnic Homes has long set the gold standard for elegant living in the greater Washington metropolitan area. Visnic Homes specializes in original custom homes and renovations. They can build on your homesite, find a homesite, or choose from one of their unique custom communities. Visnic has built over 190 custom homes in the Greater Washington/Baltimore region since 1990 for some of the regions most powerful and accomplished women and men.

I was responsible for developing the branding and design of websites and advertisements for the company.

Making A Mark

The Visnic logomark needed to be simple and elegant, yet still stand out in a market full of talented homebuilders. The logo design took strong cues from the designs of Visnic Homes custom houses. Each has a pleasing mixture of solid foundation with tasteful embelishment. Keeping that in mind, the typeface for the company name was kept clean and simple, showing crisp lines and sharp corners. Conversely, the second half of the logo brought forth all the flowery imagery that could be used to describe the beauty of Visnic's homes. The script "V", always cropped at the edges, evokes the feeling of a flower, welcoming you into the homes.

A Lasting Presense

The sheer beauty of a Visnic Home led us to make sure the images were the main focus. A photo tells a thousand stories! I spent a good bit of time getting gorgeous professional photos, then making them the star of their marketing…both print and online.

Timeless Beauty

I created a series of ads that ran in print and online showing a number of his interiors. We didn’t give much information, being that the goal was to get them to contact Visnic. This was a very successful campaign and defined the Visnic “look”, resulting in Visnic Homes being named National Custom Builder of the Year. We changed the silver logo to gold to reflect this.