Department of Homeland Security

The Department of Homeland Security is focused on smart and effective enforcement of U.S. immigration laws while streamlining and facilitating the legal immigration process and protecting the American people from terrorist threats.

DHS has a serious branding issues. Negative news stories and policies have had a detrimental impact on the agency’s reputation. This styleguide is meant as a branding adjustment to focus on the positive aspects of the Department of Homeland Security.

Designing for Feeling

Branding starts with initial impression. Logo usage and colors are the first interaction most people have with your brand.

The Importance of Typography

Choosing the right typeface can make all the difference in expressing the feeling you are trying to get across. For the DHS I chose typefaces that were classic and professional, but not overly corporate.

Designing for Feeling

Branding starts with initial impression. Logo usage and colors are the first interaction most people have with your brand.

Everything In Its Place

Setting design parameters early in the design process streamlines the creation of the sites. I always include grid, layout and outline style in style guides to ensure anyone else working on the material has the information they need to successfully integrate their designs or modifications into the existing structure.